OpenAI reveals its AI search engine

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OpenAI just released the prototype of its AI-powered search engine, SearchGPT, which combines powerful AI models with information directly from the web.

Is this the beginning of an OpenAI vs Google search war?

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Read Time: 5 Mins

OpenAI has introduced SearchGPT, a new AI-powered search engine set to compete with Google's stronghold on the market. This development marks a significant milestone for OpenAI, aiming to deliver fast, accurate, and current information directly from the internet using its cutting-edge AI technology.

What Makes SearchGPT Stand Out?

SearchGPT is designed to provide users with precise answers and relevant citations from various online sources, such as news articles, blogs, and Wikipedia. It also integrates images to make search results more relevant and clear. This approach aims to offer a more direct and contextual search experience, setting it apart from traditional search engines.

“AI search is going to become one of the key ways that people navigate the internet, and it's crucial, in these early days, that the technology is built in a way that values, respects, and protects journalism and publishers. We look forward to partnering with OpenAI in the process, and creating a new way for readers to discover The Atlantic.”

Perfect Timing for Maximum Impact

The launch of SearchGPT is strategically timed just before Google's major developer event, Google I/O 2024. This timing indicates OpenAI's ambition to showcase its capabilities and challenge Google's recent advancements, including updates to its Gemini AI models and the Search Generative Experience (SGE).

Shaking Up the Search Engine Industry

SearchGPT promises to revolutionize how users interact with search engines, allowing them to access detailed and well-cited information through AI quickly. This development could shake up the search engine landscape, compelling established players like Google to further innovate to keep their leading positions.

Why it matters?

OpenAI's entry into search could disrupt the industry—potentially reshaping how users interact with online information and challenging Google Search's long-standing dominance. The move also raises questions about data privacy, the future of traditional SEO, and the impact on content creators.

To get access to SearchGPT, you need to log into your ChatGPT account, then you can request to join the waitlist here.

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